1. Save Time & Money
Responsive web design uses one website design for all devices, which means that there is no need to create content for two separate websites. This means that you will upload content once to be viewed on all devices. Additionally, your marketing team will not have to develop separate campaigns to promote your mobile site. It is also much cheaper to design just one website, using one code. This can be a much cheaper option than having several websites. Also, that means that you will save money on the development, maintenance and promotion for another site.
2. Improve SEO
Responsive web design uses one URL, which will help to improve your SEO by amassing all page traffic rather than accumulating traffic from different website versions. This also means that visitors will go directly to your website without having to wait for redirects. What's more, responsive web design uses one HTML source code. Therefore, the source code only needs to be changed once to update content for all devices. As a result, issues like duplicate content are no longer a problem.
3. Better User Experience
Your visitors will have a consistent user experience because responsive web design displays your same branded design on all devices. As a result, it will help to establish your brand and improve the usability of your site. Not to mention that there is no need for users to pinch, zoom or scroll to read your content, making it more likely that users will want to read and share your content.
4. Future-Friendly
Built with the present and future in mind, responsive design is able to dynamically adapt to any device, including laptops, desktops, tablets, and smartphones. This is especially important because there are so many new and improved devices coming to the market on a regular basis, and responsive web design will ensure that your site adapts to all these devices; now and in the future.
5. Recommended by Google
Google not only recommends responsive web design, but refers to it as the industry best practice because it avoids common mobile mistakes and considerably simplifies things. Specifically, responsive web design makes it easier and more efficient for Google to crawl, index and organize your content because there is only one URL and the same HTML for all devices. Other search engines, like Yahoo and Bing, also like responsive web design for these very reasons. And making it easy for search engines to analyze your website’s content increases the likelihood that it will be ranked higher in search results
